KPN SAIL 2025 Game

With KPN as the main sponsor of SAIL, we developed this game for the KPN app as part of their loyalty program.

The goal of the game is simple but addictive: skillfully navigate the KPN sailboat through the water while avoiding other boats and obstacles. Along the way, participants can earn extra points by collecting as many rubber ducks as possible. The game was widely played by KPN app users. Like previous games, this one also contributed to higher app engagement, more active users, and a strong brand activation during SAIL.

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