Samsung Tilt & Fold

In collaboration with Dutch Moving Media, we developed this hyper-casual game for Samsung. The goal was to provide consumers on the shop floor with a positive and interactive experience of the new Fold device by having them actively use the device for several minutes through the game.

In the game, the participant tilts the device to navigate a virtual ball through a maze. While playing, as many Fold and Flip devices as possible must be hit to score points, while holes in the maze must be avoided to prevent losing. This interactive gameplay allowed visitors to experience the unique features of the device firsthand and strengthened Samsung’s brand experience in a playful way.

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