KPN Combi Crush

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About

The largest Dutch telecom provider KPN wants to reward the loyalty of KPN app users with casual games. Several times a quarter, a new game is released in the KPN app that aligns with a current campaign. This time, the game is linked to the "Combi Voordeel" (Combi Discount) campaign.

As the name already suggests, this game is based on Candy Crush, in which the participant must create as many combos as possible. The icons come from the materials of the "Combi Voordeel" campaign. Once again, the game is exclusively playable in the KPN app, with Ratsibambam as the official game supplier for KPN.

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Client
KPN
Goal
Loyalty

Facts and figures

80% conversion of all visitors
80% conversion of all visitors
Achieved higher retention
Achieved higher retention
Engaged a younger target audience
Engaged a younger target audience

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