Samsung Galaxy AI Space Racer

How do you introduce people to all the AI features of the new Samsung Galaxy S25 in a fun and casual way? Not with a quiz or a knowledge game, but with an exciting interactive game!

Together with Dutch Moving Media, we developed this "Galaxy AI Space Racer" game for Samsung. Each participant can choose their own spaceship in the form of the Galaxy S25. The participant then needs to catch the 6 AI gems while dodging meteorites flying around.

The game pauses each time an AI gem is caught. Each AI gem represents an AI feature. This feature is explained in a popup with a short text and an image. The AI gem also provides the spaceship with extra "space powers," such as increased speed or more powerful lasers.

In this way, we introduce each participant to the 6 key AI features throughout the game, without making it feel overly instructive.

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