Center Parcs Summer Game

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About

Commissioned by Cheil, we developed this lead generation game for Center Parcs.

The goal of the game is to collect leads in a playful and interactive way while simultaneously highlighting the unique experience of Center Parcs. The game is based on the classic "Simon Says" principle: participants must click the colored squares in the correct order, guided by sound signals and illuminated panels. Each color represents a typical summer activity that guests can enjoy at Center Parcs. This not only tests the participants’ memory but also introduces them to the diverse offerings of Center Parcs in an inspiring way.

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Client
Cheil
Goal
Lead generation in both the Netherlands and Belgium

Facts and figures

Successful lead campaign for CP
Successful lead campaign for CP
More than 65% conversion on all visitors
More than 65% conversion on all visitors
Younger target audience reached
Younger target audience reached

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