Subway Sportsummer

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About

The entire summer of 2024 is all about sports: the European Soccer Championship and the Olympic Games. Of course, this includes a promotion from Subway.

Every Subway customer receives a voucher with a scratch-off layer. After scratching off the layer, a unique code appears that can be entered in this code check activation. All participants are notified in between whether they have won one of the prizes. This all happens via our admin, with the press of a button.

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Client
De Reclamefabriek
Goal
Activate buys

Facts and figures

83% participant conversion
83% participant conversion
Valuable PR material
Valuable PR material
Three times the number of participants
Three times the number of participants

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