Huidfonds Sun Swipe

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About

Throughout the summer, the Dutch "Huidfonds" (Skin Foundation) visits various locations with young people to inform them about why it is so important to protect yourself well from the sun.

Everyone knows that you are at greater risk of developing various unpleasant skin diseases if you are exposed to sunlight for too long. However, there are quite a few facts that not everyone knows the correct answer to.

In this quick swipe quiz (with the Tinder swipe interaction), statements are given that the participant must answer with Yes (swipe right) or No (swipe left).

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Client
Dutch Moving Media
Goal
Activa and Surveying

Facts and figures

54% participant conversion
54% participant conversion
Valuable data
Valuable data
Hook to inform people
Hook to inform people

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