This Scratch & Win campaign was developed for New York Pizza to reward customers after every order with prizes and attractive discounts on their next purchase. With every order, the customer receives a unique digital scratch card. The more often someone orders, the more chances there are to win.
The Scratch & Win promotion is directly linked to the New York Pizza CRM system, meaning every winner automatically receives a personalised coupon code. This code can easily be redeemed on a subsequent order.
Thanks to the seamless integration with the loyalty platform, customers can participate directly without additional forms or manual registration. This ensures a smooth user experience, encourages repeat purchases and increases customer engagement. At the same time, the campaign delivers valuable insights that allow New York Pizza to further optimise its loyalty programme and reach customers in an even more relevant way.