The Ring Video Quiz was developed in collaboration with Dutch Moving Media (IMA Benelux) as part of an on-location and online activation.
The goal of this quiz is to introduce participants to the handy zoom and video scroll features of the Ring camera app. Participants watch three short AI camera videos in which the dog Ringo experiences various adventures. After each video, a question is asked about what Ringo got up to. To find the correct answer, participants can rewatch the video and pause it at any moment.
After answering the three questions, a form appears giving them a chance to win a prize. On the results page, participants see their score and the correct answers. In addition, every participant receives an email with a discount offer on selected Ring products at retailers including Bol and MediaMarkt.