Lay’s World Cup Keepie Uppie

For Lay’s, we developed an interactive in-store activation for the 2026 FIFA World Cup on behalf of Brompton Road, designed to make the shopping experience more engaging and entertaining. Using a large touchscreen display and a fully offline-playable game, we deployed our "Keepie Uppie" football game, perfectly suited to driving engagement and connecting with a young, football-loving audience.

The experience consists of multiple screens designed for maximum simplicity and conversion. The idle screen continuously plays the Lay’s World Cup commercial, capturing shoppers’ attention from across the store. As soon as a visitor taps the screen, the game instructions appear and the game can be played immediately—easy to understand and completed in under a minute. At the end of each session, players instantly see whether they achieved a high enough score or should try again. This encourages repeat plays and increases engagement on the shop floor.

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