La Molisana Pasta Match

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About

The game for all pasta experts. Which pasta, according to Italians, belongs in which dish?

In this "a little different than usual" memory game, participants match 6 types of La Molisana pasta with the correct dish. Of course, this must be done within the time limit to have a chance to win a trip to an authentic place in Italy.

The game was developed on behalf of Rocketing to position La Molisana as a high-end pasta brand in the Dutch market.

The target numbers were well exceeded, and more than half of all participants signed up for La Molisana's newsletter. Numbers to be proud of!

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Client
Rocketing
Goal
Brand Activation

Facts and figures

64% participation conversion
64% participation conversion
50% conversion on newsletter sign-ups
50% conversion on newsletter sign-ups
Activation via social media and supermarket
Activation via social media and supermarket

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