HP Work Happy Experience

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About

We want to get more conversions from a whitepaper using gamification. Business Insider, the largest business news platform of the Netherlands, approached us with this request for their client HP.

Sending a whitepaper PDF no longer has the conversion rate it did years ago. It needs to be more fun and interactive if you want to send a converting whitepaper. And that’s when you quickly turn to Ratsibambam. We developed an interactive digital whitepaper, where the visitor scrolls through a storyline of HP’s IT solutions.

As they scroll, short texts, videos, and animations appear. But there are also small tasks and games to play while scrolling. For watching videos and playing games, the visitor earns points. This encourages them to truly engage with and experience the storyline. With more than 10 points, the visitor has a chance to win a cool prize.

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Client
Business Insider
Goal
Interactive Whitepaper
Game
tailor-made
Tailor Made

Facts and figures

Whitepaper with gamification
Whitepaper with gamification
More conversion, more fun
More conversion, more fun
200% more sign-ups
200% more sign-ups
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