KPN In-app Flip&Win

KPN (the largest Dutch telecom provider) aims to boost activity on the KPN app with casual games.

Through this game, KPN has demonstrated that an in-app game can be highly effective in increasing app usage retention and enhancing customer loyalty to the brand.

This memory game is the first in a series of games. The conversion rate on clicks on the app tile with the game exceeded 75%. This means that out of every 100 visitors, 75 played the game and provided their details. Impressive results that surely leave room for more!

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