Happy Italy Play & Eat

RCE Group, the Dutch restaurant group behind well-known restaurant chains such as Happy Italy and Loetje, aims to increase restaurant visitor conversion through gamification.

With this "play and eat" game, we offer all players the opportunity to get to know the "Happy Italy" brand in a fun way. Additionally, RCE partners like Unilever and Vrumona are given the chance to promote some of their products within the game. For example, we have included bottles of "Pepsi" and "Lipton Ice Tea" as extra scoring elements.

Although the game presents some challenges, it achieves an impressive conversion rate of 62%. We also see that players engage with the game multiple times, meaning participants spend up to 5 to 8 minutes interacting with the brand.

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