Center Parcs Easter Game

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About

Together with Cheil, we developed this click game for Center Parcs. The goal is to photograph the Easter bunnies hiding in the forest. If you manage to photograph 5 Easter bunnies within the time limit, you have a chance to win the grand prize.

This click game was designed for the Easter holidays, where the player must photograph as many Easter bunnies as possible in the forest. In addition to the Easter bunnies, the player can also photograph other animals, such as a hedgehog, a deer, or a bird. These do not earn points.

The forest features multiple layers to create a parallax effect while walking. The animals are also animated to add more depth to the game.

In terms of lead conversion, the game was the most successful campaign ever for Center Parcs.

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Client
Cheil
Goal
Lead generation in The Netherlands and Belgium

Facts and figures

Most successful lead campaign for Center Parcs
Most successful lead campaign for Center Parcs
Over 65% conversion rate from all visitors
Over 65% conversion rate from all visitors
Reached a younger target audience
Reached a younger target audience

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