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The 3 biggest Misconceptions about Gamification
On social media, the battle for attention and engagement is fierce for every brand. We are inundated with flashy videos, clever references, touching images, and other 'relevant' content. However, there's a good chance that most people will simply scroll past your post, even if you've put a lot of effort into it. To reach and engage these people with your brand, gamification is a successful and proven method.
However, there are some persistent misconceptions about gamification that we'd like to dispel. Care to read along?
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Misconception 1:
Gamification is expensive.
Many believe that gamification requires a substantial investment, deterring many marketers from exploring games as a marketing tool. The assumption that a game must be developed from scratch can lead to the perception of high costs. Custom game designs, programming, and testing can add up, especially when it's thought that a unique game is needed for each new campaign.
Misconception 2:
Gamification is complicated.
Game development is often seen as a technically complex process requiring specialized knowledge in software development, graphic design, and user experience (UX). There's a belief that integrating games into campaigns requires advanced technical expertise.
Misconception 3:
Gamification is time-consuming.
Developing a game from scratch can be a lengthy process, involving planning, design, development, testing, and implementation. This can be particularly time-consuming when there are no existing gamification frameworks or platforms used.
In summary, there are many reasons why some choose not to implement gamification. However, these misconceptions don't hold up when we consider the possibilities of our 15 pre-built games.
Misconception 1 debunked:
Gamification doesn't have to be expensive.
Our 15 pre-built games are designed to significantly lower costs. By using a fixed technical foundation that has been thoroughly tested, we don't start from scratch every time. This allows us to focus solely on the design and optimal flow of the game. As a result, customers get a completely customized game for the price of an average HTML banner set or a set of social videos.
Misconception 2 debunked:
Gamification doesn't have to be complicated.
Our pre-built games are designed with user-friendliness in mind. With the freedom to customize design, copy, flow, and UX, we can create a gaming experience that perfectly resonates with your target audience without delving into technical details. We provide design templates that allow you to easily design your game. We take care of all the technical complexity, allowing you to focus on creating a fantastic design for your game.
Misconception 3 debunked:
Gamification doesn't have to be time-consuming.
Thanks to our pre-built games, the time from idea to launch is much shorter than you might think. These games are already tested and optimized, meaning you can quickly deploy an effective game. This not only saves time in the development phase but also in testing and implementation, getting you up and running quickly, usually within two weeks.
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