Poliakov Catch Game

Commissioned by Rocketing, we developed the Poliakov Catch game for the vodka brand Poliakov from La Martiniquaise Benelux.

In this mobile game you catch as many ingredients as possible for the perfect Poliakov ICE Mule. Vodka, ginger ale, ice and lime score points. The red chili peppers are best avoided.

We built the game in several variants from the start: for the Netherlands and Belgium, and for different target groups. A consumer version via social media and a special Out-of-Home version that lets participating bars win prizes themselves.

Everything comes together in a live dashboard in the admin. It lets Poliakov follow all participants in real time, per country and per version, see how activity develops per day and how many newsletter opt-ins the campaign delivers.

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