HEMA Letterpret

pop out video
Screen 0
Screen 1
Screen 2
Screen 3
Screen 4
About

Dutch retailer HEMA asked us to create a creative, custom game for 'Sinterklaas' that gamified the 'Sint A-Z campaign'

This game brings consumers into contact with HEMA's Sinterklaas assortment in a playful and accessible way. Participants can play 'word search', where the goal is to complete the Saint rhyme by finding the right word in the word search. If the correct word is guessed, the participant has a chance to win a prize.

share this article Share this case
Client
HEMA
Goal
Dutch holiday campaign activation
Game
tailor-made
Tailor Made

Facts and figures

30K participants per day
30K participants per day
Overall 500K participants
Overall 500K participants
Only social posts. no ads
Only social posts. no ads
Next case Show all cases Previous case

Share this on:

x
https://ratsibambam.com/en/case/hema-letterpret
contact

Interested in gamification?

Send us your message

We are happy to answer all your questions about gamification.