HEMA Letterpret

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Dutch retailer HEMA asked us to create a creative, custom game for 'Sinterklaas' that gamified the 'Sint A-Z campaign'

This game brings consumers into contact with HEMA's Sinterklaas assortment in a playful and accessible way. Participants can play 'word search', where the goal is to complete the Saint rhyme by finding the right word in the word search. If the correct word is guessed, the participant has a chance to win a prize.

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Dutch holiday campaign activation

Facts and figures

30K participants per day
30K participants per day
Overall 500K participants
Overall 500K participants
Only social posts. no ads
Only social posts. no ads

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