Etos Crack the Safe

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How do you stand out through your social channels during the holiday season? This end-of-year promotion by Etos is a good example of the successful use of social channels and activation.

Together with Dutch Moving Media we developed this "crack the safe" game for Dutch retailer Etos, where everyone can participate via social media and have a chance to win a prize.

The great accessibility of this game ensured a large number of participants and a huge conversion of up to 87%. Truly a great end to the year!

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Dutch Moving Media
Holidays Activation

Facts and figures

87% articipant conversion
87% articipant conversion
35% conversion to
35% conversion to
42s average engagement time
42s average engagement time

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