Center Parcs Summer Game

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About

Commissioned by Cheil, we developed this summer lead generation game for Center Parcs.

The game lets Center Parcs collect leads in a playful, interactive way while putting the unique Center Parcs experience in the spotlight. Players paddle a canoe down a river, grabbing objects along the way to score points while dodging obstacles such as rocks. Nature is a core theme for Center Parcs, and it runs prominently throughout the entire game.

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Client
Cheil
Goal
Lead Generation Game

Facts and figures

Successful lead campaign for CP
Successful lead campaign for CP
Over 72% conversion across all visitors
Over 72% conversion across all visitors
Reached a younger target audience
Reached a younger target audience

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