Center Parcs Winter Game

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About

Together with Cheil, we developed this winter-themed game for Center Parcs Netherlands and Belgium. The goal is to bring the Center Parcs feeling (nature, family, and fun) to life as much as possible through the different games.

This game is designed for the winter season, where the player rolls a snowball through a winter landscape while dressing a snowman by collecting items along the way.

The participant must avoid the campfires and skiers and stay neatly within the path to maintain speed.

After the game, the participant can enter their details for a chance to win a prize. Due to the Belgian market, we first send an opt-in email to confirm the email address, after which the email with the prize is sent.

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Client
Cheil
Goal
Lead generation for The Netherlands and Belgium

Facts and figures

Successful lead campaign for CP
Successful lead campaign for CP
More than 64% conversion on all visitors
More than 64% conversion on all visitors
Younger target audience reached
Younger target audience reached

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