Birra Moretti Quiz

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About

This quiz is used the add gamification to the market introduction of Italian beer brand Birra Moretti in Germany.

Participants could test their knowledge about Birra Moretti based on a few questions. The score and answers to the questions could be found on the result page.

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Client
Heineken Germany
Goal
Brand introduction
Game
quiz
Quiz

Facts and figures

76% participant conversion
76% participant conversion
48% subscribed to newsletter
48% subscribed to newsletter
1:43s average play time
1:43s average play time
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