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Making a game with AI is not the hard part. The hard part is the ecosystem around it, and that is exactly where our expertise comes in.

So what is our added value?

Building a game with AI is easy and getting easier by the day. That is great news, and we use it ourselves. But it does make us ask the question regularly: how do we stay relevant, and what exactly is our relevance?

The answer: a game is only a small part of a successful campaign. The real work starts when real participants, real prizes and real data come into play.

Privacy and compliance

GDPR, data storage, pen-testing, ISO certification, opt-ins. One mistake and your client can have a huge problem. Legal and security departments of large brands rightfully ask a lot of questions, and you need the answers (and the paperwork) ready.

Fraud and abuse

Bots, duplicate entries, fake email addresses and scripted posts. As soon as there is a prize to be won, they show up. We see often enough that this is not properly handled.

Prize handling

Giving away prizes under race conditions, prize logic, winning chances, creating vouchers with barcodes on the fly, fulfilment and a fair draw. It sounds simple until two thousand people play for the last prize at the same second.

Scale and reliability

A game that works perfectly with 10 testers can fall over with 500,000 participants on launch day. Load, caching, queues and monitoring are not things you want to discover on the day of the campaign.

Insights and integrations

Leads, data and results should flow into your CRM and reporting without the hassle. Think of sending emails after participation, exports and live dashboards.

Multilingual support, customer support and maintenance

Even when it is Monday 08:00 and the campaign is live. Participants have questions, something unexpected happens, a prize needs to be fixed. Someone has to pick up the phone.

AI lowers the barrier to building a game. It actually raises the value of everything around it: trust, security and the certainty that it works.

Not in building the game, but in running the campaign

That is where platforms like Refybe and our custom-built games agency Ratsibambam make the difference. We use AI to build faster, and we spend the time we win on what really matters: a campaign that is safe, fair and works from the first to the last participant.

Curious how we can run your next campaign? Please contact us. We would love to get in touch with you!